Matthew Lesky

he/him

Chicago, IL

(616) 566-1762

mattlesky@gmail.com

linkedin.com/in/mattlesky

www.mattlesky.com

Work Experience

Lesky Media - Freelance Social Media & Content Creator

Chicago, IL

Provides photography, media production, and advertising solutions for individuals and businesses. Experience with both on-camera and behind the scenes social media services in a variety of capacities and industries. Offers end-to-end content and business development and social media strategy across channels for a diverse customer base, including healthcare, D2C, and government sectors.

2012 - Current

  • Offers end-to-end content and business development; has taken a 6-figure business from inception to market, including website construction, tech stack optimization, merchandise and apparel creation, social media management, and in-person branding and graphics.

  • Skilled with multiple different technology stacks, including Planable, Sprout Social, Slack, RingCentral, Google Workspace, Shopify, ChatGPT, Squarespace, Wordpress, HubSpot, and more.

  • Confident with content creation and capture, with over a decade of experience with pro-level camera and recording equipment, the Adobe Creative Suite, and more.

  • As a UGC creator, I have worked with national brands like Casa Migos, Spartan Haircare, Perk Clothing, Cricut, and more.

Howard Brown Health - Content Strategist

Led organization-wide content strategy and marketing efforts for one of the Midwest’s largest LGBTQ+ health organizations. Developed integrated messaging across digital, print, and internal channels while driving social media growth, executive alignment, brand awareness, and spotlighting public health campaigns. Created content driven by health literacy, patient engagement, and social media trends.

Chicago, IL

September 2021 - July 2024

  • Designed and executed multi-platform social media campaigns that increased Instagram and Facebook engagement by 60% in one year through utilizing industry best practices, CTAs, creative testing, and paid and organic social media ads.

  • Produced, curated, and repurposed podcast content into videos, blogs, landing pages, and more to showcase the brand story and unite content with a cohesive voice.

  • Led a comprehensive brand and communication restructure that took the clinic forward and guided all major messaging and communication. Read it here.

  • Developed and executed performance marketing campaigns that improved audience segmentation, resulting in a 20% increase in conversion rates over one year.

Grand Rapids, MI

HexArmor - Videographer and Content Creator

September 2020 - September, 2021

  • Managed full-cycle creative production for internal and external campaigns, including scripting, shooting, editing, visual storytelling, storyboards, and creating internal sales collateral as content needs dictated.

  • Shot on-site in hazardous or difficult settings for product launches and content creation.

  • Collaborated with stakeholders to align social strategy and visuals across platforms and product lines.

  • Cataloged, inventoried, and managed internal production studio, including gear maintenance and purchasing for items like broadcast cameras, drones, lighting, greenscreens, and more.

Produced video and visual content for global sales, marketing, and product teams to support product launches, strengthen brand visibility, and drive sales.

Education

Strategic Communication & Spanish - Calvin University

    • Platform strategy (Instagram, TikTok, Facebook, YouTube Shorts)

    • Short-form video production (Reels/TikTok)

    • Content calendar development

    • Organic growth strategy

    • Influencer campaign coordination

    • Community management

    • UGC sourcing and repurposing

    • Copywriting (conversion-focused + brand voice adaptation)

    • On-camera hosting & scripting

    • Short-form video editing (CapCut, Adobe Premiere Pro)

    • Graphic design (Canva, Adobe Creative Suite)

    • Trend analysis & content adaptation

    • Thumbnail and hook optimization

    • Basic photography & lighting setup

    • Brand aesthetic development

    • Social analytics interpretation (Meta Insights, TikTok Analytics)

    • KPI tracking (engagement rate, retention, CTR, conversion)

    • A/B testing (hooks, captions, thumbnails)

    • Campaign performance reporting

    • Audience insights analysis

    • Funnel-based content planning

    • Brand positioning & messaging

    • Partnership outreach & negotiation

    • Email marketing fundamentals

    • Promotional campaign launchesn

    • Retail operations management

    • Inventory & margin analysis

    • Budget awareness in campaign execution

    • Vendor coordination

    • Event promotion & experiential marketing

Skills

Certifications

Meta Certified Digital Marketing Associate

Marketing Hub Certified - HubSpot

Awards

Marketing Campaign of the Year in Healthcare Services - Stevie Awards