Matthew Lesky

He/Him

Chicago, IL

mattlesky@gmail.com

linkedin.com/in/mattlesky

www.mattlesky.com

Professional Summary

Results-driven Content Strategist and Social Media Manager with 5+ years of experience building brand narratives that drive engagement and conversions. Cut content production time by 50% in one month through creative asset reuse. Equally comfortable developing high-level strategy and executing hands-on content — from scripting and production to analytics and optimization.

Work Experience

Lesky Media - Freelance Social Media & Content Creator

2012 - Current

Chicago, IL

Photography, media production, and advertising solutions for individuals and businesses across healthcare, D2C, and government sectors.

  • Develop consistent brand guidelines, media plans, and creative strategies that improve engagement and drive high-performing marketing programs for a diverse client base.

  • Produce platform-specific content informed by trends, emerging channels, and experimentation from a personal social media portfolio with 283K+ followers.

  • Skilled with multiple different technology stacks, including Planable, Sprout Social, Slack, RingCentral, Google Workspace, Shopify, ChatGPT, Squarespace, Wordpress, HubSpot, and more.

  • Design and execute integrated marketing campaigns for product launches, paid ads, and editorial content, optimizing performance through analytics and scheduling tools.

  • Confident with content creation and capture, with over a decade of experience with pro-level camera and recording equipment, the Adobe Creative Suite, and more.

  • As a UGC creator, I have worked with national brands like Casa Migos, Spartan Haircare, Perk Clothing, Cricut, and more.

Howard Brown Health - Content Strategist

Led organization-wide content strategy and marketing efforts for one of the Midwest’s largest LGBTQ+ health organizations. Developed integrated messaging across digital, print, and internal channels while driving social media growth, executive alignment, brand awareness, and spotlighting public health campaigns. Created content driven by health literacy, patient engagement, and social media trends.

Chicago, IL

September 2021 - July 2024

  • Increased Instagram and Facebook engagement by 60% in one year through creative testing, compelling CTAs, and paid/organic performance reporting.

  • Led organization-wide content strategy across digital, print, and internal channels — developing social media calendars, brand campaigns, and audience engagement programs.

  • Launched and managed a long-running podcast repurposed into short-form video, blog posts, email campaigns, and editorial content.

  • Drove executive alignment on messaging strategy and spearheaded public health campaigns grounded in health literacy and patient engagement.

Grand Rapids, MI

HexArmor - Videographer and Content Creator

September 2020 - September, 2021

  • Managed full-cycle creative production — scripting, shooting, and editing — for global sales, marketing, and product teams.Shot on-site in hazardous or difficult settings for product launches and content creation.

  • Delivered multi-format video and visual assets supporting customer education and sales enablement across international markets.

  • Collaborated with team leads to develop post copy and content initiatives aligned with campaign goals.

Produced video and visual content for global sales, marketing, and product teams to support product launches, strengthen brand visibility, and drive sales.

Education

Strategic Communication & Spanish - Calvin University, Class of 2016

    • Platform strategy (Instagram, TikTok, Facebook, YouTube Shorts)

    • Short-form video production (Reels/TikTok)

    • Content calendar development

    • Organic growth strategy

    • Influencer campaign coordination

    • Community management

    • UGC sourcing and repurposing

    • Copywriting (conversion-focused + brand voice adaptation)

    • On-camera hosting & scripting

    • Short-form video editing (CapCut, Adobe Premiere Pro)

    • Graphic design (Canva, Adobe Creative Suite)

    • Trend analysis & content adaptation

    • Thumbnail and hook optimization

    • Basic photography & lighting setup

    • Brand aesthetic development

    • Social analytics interpretation (Meta Insights, TikTok Analytics)

    • KPI tracking (engagement rate, retention, CTR, conversion)

    • A/B testing (hooks, captions, thumbnails)

    • Campaign performance reporting

    • Audience insights analysis

    • Funnel-based content planning

    • Brand positioning & messaging

    • Partnership outreach & negotiation

    • Email marketing fundamentals

    • Promotional campaign launches

    • Retail operations management

    • Inventory & margin analysis

    • Budget awareness in campaign execution

    • Vendor coordination

    • Event promotion & experiential marketing

Skills

Certifications

Meta Certified Digital Marketing Associate

Marketing Hub Certified - HubSpot

DOWNLOAD MY RESUME

Awards

Marketing Campaign of the Year in Healthcare Services - Stevie Awards